AOh! Beauty中文版

Book a consultation ↗ The Burrow, 212 Choi Hung Road
Mon–Sat 10:00–20:00

PROJECT INKSPIRATIONS

14 months:
27 women learned a craft;
50 cancer survivors regained their confidence.

As a social enterprise, we teach SMP free of charge to low-income women and single mothers, who then provide free SMP for cancer survivors. Phase 1 (December 2024 to January 2026) is complete.

Partnership / investment enquiries See the results

Funded by the SIE Fund · Incubated by Innovator Farm

Graduates holding their certificates in the studio
IMPACT AT A GLANCE

Phase 1 results.

  • 27grassroots women and single motherscompleted free SMP training
  • 5graduates hiredas SMP artists
  • 1 :2.67Social return on investment (SROI)Every HK$1 invested creates HK$2.67 in social value

Every social impact indicator exceeded its target.

  • Student satisfactionAbove target
  • Cancer survivor satisfactionAbove target
  • Skills assessmentAbove target
  • Assessment pass rateAbove target

Target

HOW IT WORKS

A self-sustaining cycle.

Training, employment and giving back are linked: once students have learned the craft, they use it to help people in need.

INKSPIRATIONSTraining → Employment → Giving backA self-sustaining cycle
  1. 01NGO referralsPartner social service organisations refer low-income women and single mothers in need.
  2. 02Free trainingTheory, live-model practice and assessment, leading to a professional certificate.
  3. 03Employed · self-employedHired in the studio, revenue-sharing partnerships, or starting out with borrowed studio space.
  4. 04Serving cancer survivorsStudents provide free SMP for cancer survivors.
  5. 05Giving backThose who were helped share their stories and encourage others in the same situation.
WHAT EACH STUDENT GETS

More than a skill —
we help them get started.

Beyond free training, every student receives the tools and support needed to start working.

Business starter kit
Business starter kitEvery student receives an SMP starter set — machine, needles, practice skins and course notes — ready to take clients after graduating.
Studio space
Studio spaceStudents can borrow the studio to get started, without paying rent first.
Continuously updated materials
Continuously updated materialsOur own “SMP All-in-One Course Notes”, now including AI scalp analysis and case studies.
Lifetime refresher practiceGraduates can come back for refresher practice anytime and receive employment and business advice.

STUDENTS AT WORK

A student designing a model's browsA student measuring brow position with a brow rulerA student designing a male model's hairlineA student needling the scalp

Students practising on live models; the eyes of students and models have been blurred.

SOCIAL RETURN ON INVESTMENT

Every HK$1 invested
creates HK$2.67 in social value.

  • Student incomeapprox. HK$300k
  • Expenses saved by beneficiariesapprox. HK$1.51m
  • Resources saved for societyapprox. HK$910k
  • New human capitalapprox. HK$1.2m
Social value createdapprox. HK$3.92m
Project investmentapprox. HK$1.47m
SROI1 : 2.67

Calculated from the SIE Fund Phase 1 operational report, using conservative assumptions.

THE JOURNEY

Fourteen months,
and what we achieved.

  1. Small-group class
    December 2024

    Project launched

    Phase 1 enrolment far exceeded expectations.

  2. Practising on synthetic skin in class
    First half of 2025

    Ahead of target

    The full 20-student training target was met within the first six months; savings went into training 7 more students.

  3. Founder Iris at the IBDR awards ceremony
    May to July 2025

    International competition

    6 students entered the 7th Hong Kong International Beauty Skills Competition (IBDR), winning first runner-up, second runner-up, an outstanding work gold award and 3 silver awards.

  4. Booth at the Social Enterprise Summit
    2025

    Social Enterprise Summit

    A booth at SES 2025 introduced our SMP service for cancer survivors to the public and the social sector.

  5. Graduates holding their certificates
    January 2026

    Phase 1 complete

    27 students trained, 25 professionally certified, 5 hired, and 50 cancer survivors received free SMP.

VOICES

“Rebuilding both appearance and spirit.”

That's how one cancer survivor described her SMP. The following are excerpts from our survey, kept in the original Chinese.

From our students
  • 「導師教導許多實用知識,實操時的指導很專業,能夠非常精準指出手法的問題並令學員有所改進。」
  • 「很高興學到紋髮技能,課程全免、導師專業,又能提供就業,值得推薦。」
  • 「非常慶幸得到本次課程學習的機會,導師講解清晰,過程流暢,期望可增加延伸課程,令我更加有信心以此為自己專業的技能。」

— Course students

From cancer survivors
  • 「非常感謝這個服務,紋髮後我出街自信好多,唔再遮遮掩掩。」
  • 「我好感恩有呢個服務,真係唔容易搵到免費資源。」
  • 「好細心,醫療過程唔舒服但至少紋髮後望鏡都無咁心痛。」

— Cancer survivors who received free SMP

PARTNERS

Funders and supporters.

Funded by
SIE FundGovernment-funded programme
Incubation support
Fullness Social Enterprises Society (FSES)Innovator Farm
PHASE 2 / INVEST WITH US

Next phase:
training 50 more women.

Phase 1 proved the model works. We're now seeking partners and investors for phase 2, with a funding target of HK$1.5m.

  1. 01Graduate communityA formal graduate network so they keep taking work and support one another, making every resource go further.
  2. 02Formalising support for cancer survivorsA clear framework and method for allocating subsidised places for cancer survivors, keeping the service transparent and sustainable.
  3. 03Continuously updated curriculumAdding AI scalp analysis, serum-infused SMP and other new techniques to keep graduates competitive.

Visit our studio

The Burrow, 212 Choi Hung Road, San Po Kong
3-minute walk from Diamond Hill MTR, Exit A2
Open map ↗

By appointment

Mon–Sat 10:00–20:00
Last appointment 18:00

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Real client records; individual results vary.